Cupbop, founded in 2013 by Junghun Song and Dok Kwon, is a fast-casual chain renowned for its Korean barbecue-style street food served in convenient cups. Starting as a food truck in Salt Lake City, Utah, Cupbop swiftly expanded across the U.S. Mountain States. The company gained widespread recognition after securing a $1 million investment from Mark Cuban on Shark Tank in 2021, propelling it to become a prominent player in the food industry.
The Concept of Cupbop
Cupbop offers a novel dining experience by serving Korean barbecue-style street food in portable cups. Their menu boasts rice bowls adorned with a variety of meats, vegetables, sauces, and toppings, catering to diverse tastes. Customers can select from options like chicken, beef, pork, tofu, kimchi, and mandu (dumplings), all served fresh and hot in recyclable cups, priced affordably between $6 to $10.
Cupbop’s food is not only delicious but also nutritious and adaptable to various dietary preferences, including vegetarian, vegan, halal, and keto. With fresh, locally sourced ingredients and homemade, gluten-free sauces, Cupbop blends traditional Korean flavors with modern American trends, appealing to a broad customer base.
The Success of Cupbop
Cupbop owes its success to its unique product, loyal customer base, effective marketing, and strategic expansion. With unparalleled offerings and enthusiastic patrons forming long queues, Cupbop has created a buzz. Leveraging social media, word-of-mouth, and events, Cupbop employs smart marketing strategies to expand its brand reach.
Strategically opening new locations and franchises across states and countries, Cupbop partners with technology and delivery platforms to enhance efficiency. The company’s pivotal moment on Shark Tank further fueled its growth trajectory, with annual revenue soaring to $18 million at the time of the show.
The Net Worth of Cupbop
Since its appearance on Shark Tank, Cupbop’s net worth has skyrocketed to $200 million, with an annual revenue of $64 million. With 49 stores across six states and over 150 franchisees in Indonesia, Cupbop eyes further expansion in Vietnam, Korea, and Japan, aiming to reach 100 stores in the U.S. by the end of the following year. The company aspires to become a global leader in the fast-casual restaurant industry, targeting a revenue of $100 million per year.
Cupbop exemplifies how a simple concept can evolve into a thriving business. With its unique product, devoted customer base, innovative marketing, and strategic expansion, Cupbop has emerged as a cultural ambassador, introducing Korean cuisine to global audiences. Backed by its partnership with Mark Cuban and a visionary growth plan, Cupbop continues to innovate and inspire, making it a company worth watching and supporting.