Parent company of CMX Cinemas Wellington files for bankruptcy

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In an email sent Saturday from the parent company of CMX Cinemas Wellington, located in the The Mall at Wellington Green, the company has filed for bankruptcy protection.

The filing for bankruptcy and reorganization was under Chapter 11 of the U.S. Bankruptcy Code in Miami, Florida on Friday, April 24.

According to the email, sent from Director of Marketing for CMX Cinemas Monika Sanchez, Cinemex Holdings USA Inc. and Cinemex USA Real Estate Holdings made the filing due to “the economic crisis precipitated by the coronavirus pandemic.”

According to the email, the Covid-19 pandemic has resulted in the total suspension of all CMX cinemas. “We are not generating any revenues while having to pay high fixed costs … We tried in good faith to negotiate with our creditors – who notwithstanding the crisis were seeking full payment and filing liens – to no avail,” said Sanchez in the email.

The email also addressed what the company terms as the disproportionate benefit studios and landlords receive at the expense of the theater companies. 

“Even prior to filing for bankruptcy, we were spending over 30 percent of our revenues on lease-related expenses while studios ended up with 60 percent of every ticket sold,” Sanchez said. 

Sanchez also states that the filing will help ensure “the long-term viability of our business, including our ability to protect our employees.” 

The entire email follows:

Today, Cinemex Holdings USA, Inc. and Cinemex USA Real Estate Holdings, Inc. filed for bankruptcy protection and reorganization under Chapter 11 of the U.S. Bankruptcy Code in Miami, Florida, where we are based. 

We did so as a result of the economic crisis precipitated by the coronavirus pandemic. This filing will help ensure the long-term viability of our business, including our ability to protect our employees. 

We are in a state of complete uncertainty as to when we can re-open our theaters and when our customers will feel safe and secure in returning to them given that there is presently no vaccine against the virus. We cannot forecast when — if ever — customer numbers will return to pre-crisis levels. 

This unprecedented crisis has resulted in the total suspension of our business. We are not generating any revenues while having to pay high fixed costs. Even prior to filing for bankruptcy, we were spending over 30 percent of our revenues on lease-related expenses while studios ended up with 60 percent of every ticket sold. 

We tried in good faith to negotiate with our creditors — who notwithstanding the crisis were seeking full payment and filing liens — to no avail. 

The studios, landlords and theater companies must take this as an opportunity to place the industry on a sound, long-term financial footing. To do so, there needs to be a rebalancing of the current economic arrangements, which disproportionately benefit the studios and landlords at the expense of the theater companies. The industry will not survive absent such an economic rebalancing. The studios will continue to need the revenues and publicity generated by theater companies notwithstanding digital distribution, and mall landlords will become even more reliant on movie theaters as retailers continue to migrate to the internet. 

We resorted to opening restaurants and bars in our theaters to compensate for such a disproportionate distribution of revenues, but even more diversification will not save the industry absent a rebalancing. 

A viable rebalancing would result in (1) studios getting a maximum of 40 percent of theater companies’ revenues; and (2) mall landlords providing the same terms to movie theaters that they currently provide to anchor tenants such as department stores. Movie theaters are increasingly the anchor tenants and landlords should treat them as such. 

With the industry’s support, the aim is to restructure our company while protecting our employees and to emerge in a strong and viable long-term financial condition to continue to serve our loyal customers. 

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