In an effort to create a larger sense of community and spark friendly conversations among residents and visitors to downtown West Palm Beach, West Palm’s Downtown Development Authority is simply asking people to talk.
“Talk to Me” is the inviting message that will soon be seen on jacket lapels, shirt collars, purse straps and briefcases around downtown in the form of conversation bubble-shaped pins.
Why the pressing need to get people to open up?
“A friendly face is one of the most powerful marketing tools, and we’re trying to foster new relationships among residents and visitors to downtown,” says Tiffany Faublas, marketing director of the DDA.
“We’ve chosen a diverse group of local citizens and business leaders who are informed and invested in downtown to serve as our brand ambassadors,” adds Faublas. “They’ll wear the pins to prompt impromptu conversations or answer questions about what’s happening in the area, from new construction projects to the best place to grab a slice of pizza.”
The pin design includes the hashtag #downtownwpb to encourage further conversation online.
The program officially launched Thursday, Oct. 18 during a morning kick-off reception at Subculture Coffee on Clematis Street.
Some of the most informed and insightful residents and business leaders have been selected to serve as DDA ambassadors. The all-volunteer group includes Roy Assad, Danielle Casey, Michael Cuevas, Howard Pincus, Maiju and Phil Growick, Monte Lambert, Susan Landeryou, Jim Kovalsky, Meghan McKenna, Bill Newgent, Rick Rose and Palms West Monthly columnist Aaron Wormus.
So, now that the pins have been passed out, let’s start talking!
Pictured above: The all-volunteer DDA ambassadors.